Darlac, the Cutting Tools Experts, are delighted to announce the arrival of JBM Sales to cover the South West territory.

James Mitchell and Becky Rose of JBM have over 20 years industry experience. James was latterly Head of Key Accounts at Westland and has also had a spell as Head of Sales at Fiskars, while Becky worked in Marketing at Plymouth Garden Centre and has experience in repping the South West area.

Not that there is much spare time with a young family, but James enjoys golf in some of the country’s most idyllic courses, while Becky spends as much time as possible tending to her garden, bringing a love of horticulture to their children too.

They said “We firmly believe the independent garden trade should be treated with the utmost of respect. These centres, many of which are run by families, are essential to the area in which they are situated, by providing expert guidance from all staff members, bringing together communities and providing opportunities for people of all ages to learn about horticulture and our environment. Our ethos throughout our lives has been to endorse products of a high standard that we are proud to be associated with. Darlac is one of these companies with a fantastic product range that puts the consumer first, producing extremely high quality tools at a price point that enables the beginner through to the expert gardener access to tools that will become a staple of their gardening belt!” Commenting on the appointments, Darlac MD Tim Jeffries, said: “This continues a process which aims to give Darlac the best possible national sales coverage and JBM will be a great asset to us in the South West. James and Becky bring fantastic experience to the company having been in the horticultural trade for 20 years. Our sales network continues to expand at a real pace and these appointments will help us ensure that we give the best possible service to our stockists.”